NPD’sHousehold Penetration Studyfound a 3 % uptick in Mac households for 2009 . This induce sense ! What ’s surprising ( or not ) is that of the 12 % of homes with a Mac , less than 2 % are Mac - exclusive .
The 2 % shape is extrapolated from NPD ’s less verbatim assessment :
[ A]pproximately 12 percent of all U.S. computer owning household own an Apple computer , up from 9 percent in 2008 . While Apple possession is grow , those household are by all odds in party favor of mixed system environments . Of those 12 percent , nearly 85 percent also own a Windows - free-base PC .
At first glance , these stats almost seem wrong , but when you start think about it , they make sense : The survey polled “ household , ” which , on account of gran ’s Compaq or your roommate ’s punt PC , clobbers the exclusivity figure . ( I populate in what any reasonable someone would call a “ Mac household”—three the great unwashed who use Macs almost exclusively — but that little Acer netbook sitting on the board think of we ’re not . )
Plus , PCs are cheap and they linger , and Macs , being costly , tend to find their way into richer family , where more than one electronic computer is almost a render . That , combined the fact that most Macs sold are laptops , and therefore a lilliputian more potential to be a supplemental computer , gain the 2 % figure look a little less crazy , but still , 2 % ? Fanboys , you ’re abate . [ NPDviaMacrumors ]
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