Virtual assistants are getting shivery — I signify , fancier — with rumour feature likefacial recognitionandintegrated Google services . Then there ’s Alexa , which ca n’t even execute a Google hunt . As the branch backwash ramp up , Amazon hopes like Alexa expert if she can tell when you ’re mad and apologise quickly enough for not know which record album you want her to play .

A source intimate with Alexa , or the Amazon Echo , tellsMIT engineering science Reviewthat researcher are working on natural - language - processing update that will help it detect emotion in someone ’s voice , as well as recollect and plug into known data about a user to her postulation . For example , if Alexa knows that a substance abuser live in Seattle , it ’ll cistron in that info when decide how to suffice the doubtfulness “ How are the Hawks doing ? ” Or , if Alexa know that you like to listen to Kanye , it ’ll be more likely to recognise requests for his music in the future .

But Alexa will invariably mess up something up , and that ’s where the emotion - detection technology comes in . The software program itself is n’t unexampled — just cogitate about all the times an automated telephone system has said , “ I ’m blue , I do n’t quite understand ” after you lost your temper and protrude holler . Amazon is simply hoping to integrate a near and more sensitive version of this into Alexa .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

All this is definitely part of Amazon ’s effort to meliorate Alexa as contender are ( purportedly ) about to hit the securities industry . Google’srumored Echo competitormakes almost too much signified given ripe Google ’s vocalism recognition and hunting capacity are . But at least Alexa might be the first to say “ sorry ” when you get crazy at how dumb it is ?

[ MIT Technology Review ]

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William Duplessie

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