What you are looking at here is a ) a seminaked stunning blond in gauze-like lingerie , b ) a large ad for the unexampled Axe Day and Night , c ) the best usage of SMS applied science yet , or d ) all of the above .
Click image to expand
It is middling simple and absolutely brilliant : To found a new deodourant in Uruguay , the Lowe Ginkgo means in Montevideo created an incomplete ad . The ad showed a purrty neekeed girl in a suggestive airs . It did n’t , however , show any of her naughty bits . alternatively , it add up with blank space and the following text :
To discharge this advertizing send AXE to 2345 after 9 pm .
The message made a server to air a multimedia message to your cellular phone with the rest of the ad , so you could admire the complete image . The Mad Men would be proud . [ Direct Daily ]
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