Bluejacking: more than a fad?

Mbites has a remarkably balanced storey about Bluejacking — the practice of surreptitiously sending content to strangers over Bluetooth — and how this latest wireless furor might really catch on , at least in Europe :

[ A]necdotal evidence suggests Bluejacking is taking off among stripling the traditional harbingers of new forms of communicating . A poll on peregrine residential area Esato.com this calendar month registered over 28 % of visitors as having Bluejacked someone . New businesses are emerging to take advantage Bluejacking in special . TagText.com is a UK firm which is taking vantage of the ability to get off images as well as schoolbook over Bluetooth to produce illustrated digital characters which stripling can download to their mobile and employment for Bluejacking … The are also opportunity for so - called ‘ viral marketing ’ , allowing cut bound firebrand to mobilize advertising ; practical flirting ; electronic couponing and promotional messaging base on location .

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