Google recentlychanged its logo a little . Now they ’ve change it a lot . And it ’s actually a heck of a lot better , too . I kinda have a go at it it .
The idea here is that Google does n’t need as much of logo anymore as it needs a forever morph identity that can cursorily resonate across mediums , from smartwatches to apps to web internet browser . So yes , the face is change ( and not a moment too shortly , gosh that thing was ugly ) , but there are also some new element , some of which can be quicken :
From the Google blog :
Today we ’re introducing a raw logo and indistinguishability phratry that muse this realness and read you when the Google magic is bring for you , even on the tiniest concealment . As you ’ll see , we ’ve take on the Google logo and branding , which were originally built for a individual desktop web browser Sir Frederick Handley Page , and updated them for a populace of unlined computing across an interminable identification number of devices and dissimilar sort of inputs ( such as rap , case and talk ) .
Co. Designgot the scoopon the logo ’s first major redesign in 16 years , which includes a raw usance typeface call Product Sans . Yes , Google is going sans seriph ( RIP serif ) but it ’s for functionality , not just looks :
Now , Google has updated the logotype with a sans - seriph typeface ( think Helvetica ) that ’s actually Google ’s own initiation . Called Product Sans , we got a first peek of itin the company ’s Alphabet logo , and at a glance , it undoubtedly look more modern than the previous alternative . But sans - serif font are democratic on these days for another reason than some attack at point com cool : their streamlined glyphs quail down to tiny size with more discernability than the more decorative serif inscription . And so Google has created a logotype that can register as well on a 2.5 - inch Android Wear watch face as it does your 50 - column inch video playing Chromecast .
This pee so much sense . Much of the way that we “ Google ” things in the future will not be about beak some words into a flyspeck school text box under a big logotype . The colorful “ throbbing dots ” are in reality something that we ’ll be seeing a lot more due to more voice - touch off commands . Google is listening to us ask questions now , and doing the thought for us . And as a company it ’s deport a whole lot more than lookup results .
[ Co. Design , Google ]
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