How Slot Machines Use Psychology and Design to Keep You Coming Back

Anyone who has ever walk into a casino has felt the enticement of the expansion slot car . The bright lights , inviting picayune stool , and the promise of gain the baffling jackpot are ever - present . It ’s unvoiced to avoid , no matter what logic tell you about the terrible odds . ThisCool Huntingvideo register just how involved the development of those enticing simple machine can be .

It used to be that you ’d pull a lever , watch some number and pic spin , and wait for quarter to belt down out when you get lucky . But one-armed bandit machine of the 21st 100 are of a whole unlike stock . Bally Technologies ‘ Director of Game Development , Brett Jackson explain to Cool hunt how much thinking go into studying what actor oppose to when they model down , and how they can be manipulated .

At first it seems quite devious — the degree of complexity that work into keeping client glued to their chair as they shake off dollar bills with only a slight fortune of winning bounteous . But this type of practice is inherent to most market ventures . Selling is often about appeal to people ’s emotions and desires , whether they are at a slot machine , buying an Apple mathematical product , or deciding what sodium carbonate to drink . [ Cool Hunting ]