Photo: Courtesy Peloton
Peloton’s known for cultivating a community of supportive, dedicated fitness enthusiasts. So it’s no surprise that when it came time for the at-home workout company to dive into the athletic apparel world, culling ideas fromPelotoninstructors and members themselves was top priority.
“We’ve been listening to what our members and instructors want,” Peloton’s Vice President of Apparel, Jill Foley, tells PEOPLE.
DiehardPeloton fanaticswill know that the company has offered co-branded apparel with labels like Lululemon, Spiritual Gangster, WITH and Beyond Yoga (among others). For the past three years, Foley’s team began integrating Peloton-produced clothing into the mix. Now, after perfecting each piece and adding even more to the lineup, the company’s first in-house clothing brand,Peloton Apparel, is here.
Peloton coach Jess Sims in Peloton Apparel.Courtesy Peloton
“Our members were getting frustrated with the different sizing, because a Spiritual Gangster size small could fit differently than a Beyond Yoga size small,” Foley explains. “We want to give them exactly what they’re looking for. Based on our knowledge over the past eight years Peloton’s been in business, we know precisely what they want.”
So what exactly do Peloton members want? It’s not much different than what the brand’s coaches ask for. “[Instructor]Ally Lovecame to us and said, ‘Guys, I can’t wear these bras. I feel too exposed on camera.’ So we started making sure we always had a couple of high neck bras,” Foley says. “[Ally] used to be a fit model back in the day, so her feedback is so valuable.”
Peloton
The team also leans on Bike, Tread and Strength coachMatt Wilpers. “He gives us great tips on bike shorts and the best socks,” Foley adds.
“For me, the most important thing when it comes to workout clothes is fit and fabric,” says Peloton Tread, Strength and Bike Bootcamp instructorJess Sims.
Peloton coach Jenn Sherman in Peloton Apparel.Courtesy Peloton
“Workout clothes need to be functional and support my toughest workouts, but I also need to feel cute, ya know?” he tells PEOPLE. “One thing I specifically asked for was more lifestyle options to wear outside of the studio. And this collection is infused with more men’s and gender-neutral lifestyle pieces which I’m really excited about.”
And this is only the beginning. Foley says the Peloton Apparel team constantly test drives new fabrics, cuts and styles, so members can expect regular new innovations.
Peloton coach Alex Toussaint in Peloton Apparel.Courtesy Peloton
“We recently had one of our instructors say, ‘You know what? We need to make a bra that works for us bustier ladies. Can I do that with you?'” Foley says. “We are meeting with her in a couple of weeks to get working on it. We’re going to be infusing new styles and fabrics as we go and see what members like.”
Foley adds: “We’re bringing in a ton of other niche products they’ve been asking for and styles like bras for bigger chests. It’s taking a little longer to perfect them, but those will be introduced in the coming months.”
Overall, the Peloton team can’t wait to see how Peloton Apparel deepens the bonds between the Peloton community.
Peloton coach Kendall Toole in Peloton Apparel.Courtesy Peloton
“As instructors, we have such special connections with our members and I think it’s so cool that Peloton Apparel adds another layer to that connection,” Sims says.
She adds: “I love when people tag me on social media after taking one of my classes because we were twinning in the same Peloton look. It’s just such a cool thing! I know I’ll see that happening more and more with the launch of Peloton Apparel.”
source: people.com
