A scene from the 2018 Victoria’s Secret Fashion Show.Photo: Dimitrios Kambouris/Getty for Victoria’s Secret
TheVictoria’s Secret Fashion Showis making a return.
After a four-year hiatus, the brand is bringing back its iconic show this fall — but with a twist. Announced today,The Victoria’s Secret World Tourwill be streaming on Prime Video on Sept. 26. This year, however, it won’t just be a fashion show.
Per a press release,The Tourwill be a documentary as well as a fashion event. Overall, the brand’s goal is to “uplift and champion women.” The events take place across Bogota, Lagos, London and Tokyo.
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The brand previously announced in March that it would be revamping the fashion show. Chief financial officer Timothy Johnson revealed the news during the company’s 2022earnings callearlier this year.Retail Divewas the first outlet to cover the update.
“We’re going to continue to lean into the marketing spend to invest in the business, both at top-of-funnel and also to support the new version of our fashion show, which is to come later this year,” Johnson said.
A scene from the 2016 Victoria’s Secret Fashion Show.Hubert Boesl/picture alliance via Getty
A spokesperson for Victoria’s Secret & Co. told PEOPLE on Saturday that the company is committed to championing women and is “always innovating and ideating in all spheres of the business to continue to put our customer at the center of all we do.”
“As we’ve previously shared, our new brand projection and mission will continue to be our guiding principle,” the statement read. “This will lead us into new spaces like reclaiming one of our best marketing and entertainment properties to date and turning it on its head to reflect who we are today. We’re excited to share more later this year.”
Razek denied the allegations at the time, telling theTimesin an email that “the accusations in this reporting are categorically untrue, misconstrued or taken out of context,” adding, “I’ve been fortunate to work with countless, world-class models and gifted professionals and take great pride in the mutual respect we have for each other.”
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The annual fashion show was first held in August 1995, before running 23 more times in the years to follow — with the exception of 2004.
During its two-decade run, the show featured performances from the likes of Katy Perry, Maroon 5, Jay-Z, Kanye West,Taylor Swift,Harry Styles,Ariana Grande,Ed Sheeran,Rihanna,Justin Bieber, Bruno Mars, Destiny’s Child,Usher,Justin Timberlake, and others — incorporating a performance element into the runway starting in 2001.
The release of Hulu’s exposé docuseriesVictoria’s Secret: Angels and Demonsin July 2022 further brought a history ofmisogynyandbody-shamingunder former owner Leslie Wexner to the surface after the initial fashion show cancellation.
The three-part series also covered the launch of the company’s PINK line in the early 2000s — a brand targeted toward tweens and teenagers —and how both staffers and catwalk models felt uncomfortablewith what they perceived as marketing that made children feel bad about themselves.
In a statement shared with PEOPLE at that time, the brand addressed the documentary and shared that it has since evolved after becoming a stand-alone company in 2021. “The company featured in this docuseries does not reflect today’s Victoria’s Secret & Co. When we became a stand-alone company in August 2021, we set out to regain the trust of our customers, associates and partners,” a Victoria’s Secret spokesperson told PEOPLE last year.
“Today, we are proud to be a different company, with a new leadership team and mission to welcome, celebrate, and champion all women. This transformation is a journey, and our work continues to become the Victoria’s Secret our customers and associates deserve — where everyone feels seen, respected, and valued.”
source: people.com
