The 45-year-old star just announced the news that she’s creating a brand-new modeling attraction, aptly named Modelland, set to open later this year. (Modellandwas also the name of her2010 young adult novelshe wrote about her life.)
It’s reportedly going to be a multi-level 21,000 sq. ft space in Santa Monica Place (an open air shopping center) that will feature retail shops, dining destinations, interactive entertainment and much, much more.
Emma McIntyre/Getty
“Modelland is going to be a place where the modeling world meets fantasy, meets entertainment, meets technology, meets retail, meets dining, meets … your fiercest best self you could ever imagine,” she toldVariety.
She says there will be special social media components but the main focus is celebrating all types of beauty. “Men and women, young and older — are invited to transform into the dream version of themselves. When people leave Modelland, we want them to feel overjoyed and empowered.”
In an interview withWWD, Banks explained that this new project is just an extension of what she’s been promoting her entire career — inclusiveness.
She sees Modelland being a destination for everyone and envisions the space becoming a location to celebrate, birthdays, dates and group gatherings like bachelorette parties. (Word’s still out if there will be a dramaticAmerica’s Next Top Modelelimination process simulation.)
“Modelland is not just a place to us; It’s a movement,” she toldVariety. “Yes, it’s an attraction and a destination, but above all, it’s the genesis for people with all types of different beauty to feel seen and validated. Modelland will empower them to embrace, celebrate and adorn their own unique beauty in ways they never thought possible.”
She captioned the shot: “My dream for you will soon be a reality. A place where everyone can be a model. A place where all beauty is celebrated.”
Thewebsiteisn’t quite up and running yet, but there is a place for those interested to sign up for updates.
source: people.com
